Project Overview
Problem Statement
- Users couldn’t understand the design.
- No clear accessibility examples to follow.
- Team couldn’t visualize ideas early.
Goals & Objectives
- Make the design user-focused.
- Test ideas early.
- Ensure accessibility.
Solution
- Did quick user testing.
- Researched competitors.
- Created wireframes + prototypes.
Key Responsibilities
1
Research
- Competitor analysis
- User insights
2
Analyse
- Data review
- Pattern finding
- Gap identification
3
Prototype
- Flow mapping
- Interaction build
- User testing
4
Design
- UI layout
- Visual system
User Testing
User Experience Evaluation
Pre-Launch
- Nav
- Responsive
- Buttons
- Usability
- Devices
- Sections
- Review
Why
To validate design decisions early and find usability issues using real user feedback.
When
During key stages of the design lifecycle + before finalizing designs (early to mid testing stages).
Where
Remote sessions + controlled environments.
What
Low- to mid-fidelity prototypes.
How
Lean testing — moderated usability tests & heuristic evaluations.
User Testing
To ensure the SNF Navigation platform met user needs from the outset, we integrated user testing as a core component of the design process. Given the early-stage nature of the organization and limited budget, testing was conducted with a focused group of representative users (Who) during key stages of the design lifecycle (When). Testing sessions were carried out remotely and in controlled environments (Where), using low- to mid-fidelity prototypes (What) to gather actionable feedback on usability and clarity. The objective (Why) was to validate design decisions and uncover usability issues early. We employed lean testing methods, including moderated usability testing and heuristic evaluations (How), which led to iterative refinements in typography, layout, visual hierarchy, tone, color contrast, and messaging—ultimately enhancing accessibility, engagement, and overall user experience.
Competitive Research
Who
A small group of representative users gave feedback on usability.
What
Low- to mid-fidelity prototypes tested layout, hierarchy, and clarity.
When
During key stages of the design lifecycle to catch issues early.
Where
Sessions were held remotely and in controlled environments.
Why & How
To validate design choices and improve user experience with lean testing.
Competitive Research
I conducted competitive research (What) on the top five most relevant companies in the finance sector (Where) to develop a data-driven marketing strategy (Why). This research focused on companies serving audiences with disabilities (Who) to better understand their design and communication approaches (How). The study took place during the initial phase of the project (When) and aimed to identify best practices and gaps in accessibility. This holistic approach ensured an inclusive, user-centered strategy tailored to the unique needs of this demographic.
Wireframes
Wireframes
During the initial design phase (When), I led the creation of low-fidelity wireframes (What) using Figma and Adobe XD (How) as part of a user-centered design approach (Why). These early prototypes were developed to explore layout and navigation concepts, focusing on the website’s information architecture, user flow, structural clarity, and accessibility. All work was carried out remotely and independently by me (Where/Who), validating core design decisions before high-fidelity visuals.
Prototype
Concept Realization
After wireframing
ProcessMedium-fidelity prototypes demonstrate journey
Axure & Figma
ToolUsed to build interactive layouts for testing
Controlled environment
CoverageTested with 10 users to collect feedback
Demonstrate user journey
PurposeHelp client understand design and make faster decisions
Tested interactions & flows
MethodLean methods including moderated usability testing
Designed by me
OwnerEnd-to-end ownership of prototype creation
Prototypes
I built medium-fidelity prototypes (What) with Axure and Figma (How) after wireframing (When) to demonstrate the user journey interactively (Why). This helped the client (Who) better understand the design and make faster decisions. Later, I tested two versions with 10 users in a controlled setting (Where) to collect feedback.